Hi, I’m Sana Afzal.

You won’t find me on social media sharing advice, because I prioritize confidentiality and tailor approaches that are unique to my client needs.

For 15+ years, I've partnered with clients to merge their goals, inherent talent, and authentic work styles for success. Most recently, as a Creative Partner Executive at Google and YouTube, I consulted with the world's largest brands on creative strategies for tentpole launches like the Olympics, World Cup, Super Bowl, Coachella, and more. I also served as an internal coach and advisor, developing talent across the Global Google business org.

I've built and collaborated with creative teams throughout my career, and quickly recognized the need to foster alignment between executive business demands and talent who advocate for their creative integrity. With a deep understanding of the unique challenges creative minds face in corporate environments, I specialize in balancing IQ and EQ,

I work with creative artists, founders and business visionaries at every level. If you're ready to explore what's possible, I'd love to hear from you.